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Channel: IDG Knowledge Hub » social network marketing
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When an ad is not an ad on Facebook

Digiday Facebook’s recent changes to its news feed algorithm have decreased organic reach for brands and, at the same time, increased reach for editorial operations. But for whatever reason, the social...

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Email: The Old Kid on the Block’s Still Got It

eMarketer Email’s not dead. In fact, Q2 2014 research by Gigaom found that 86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed. On top of...

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